Burberry Prorsum Spring Summer 2015 Show

BURBERRY CELEBRATES THE BIRDS AND THE BEES AND ADDS

LAYERS OF DIGITAL INNOVATION TO BRING AUDIENCES EVEN

CLOSER TO ITS S/S15 SHOW.

Burberry today previewed its Prorsum Womenswear Spring/Summer2015 collection; live from its custom-built venue in London’s KensingtonGardens.The collection, named ‘The Birds and The Bees’, includes bright bookcover designs, oversize butterfly prints and hand-drawn honey bees,which were referenced on the hand-painted runway and illustrated on thetransparent roof above the 1500 guests.

British singer-songwriter and Burberry Acoustic musician James Bay
performed the live soundtrack to the show.
Guests included British models Kate Moss and Cara Delevingne, who
appear together in the current My Burberry fragrance campaign, as well
as photographer Mario Testino; actors Naomie Harris, Dakota Johnson,
Vicki Zhao, Ko So Young, Gala Gordon, Jamie Campbell Bower,
Anushka Sharma and Araya A. Hargate; musicians Paloma Faith, Rae
Morris, Rhodes, and Joey Yung; model Amber Le Bon, media
personalities Cat Deeley, Donna Air, Olivia Palermo, Raya Abirached,
Elena Perminova and Harvey Weinstein.
DIGITAL INNOVATION CONTINUES
In-Tweet Purchasing: This latest step in the brand’s digital evolution
offers a new way for Burberry customers to shop. Twitter customers in
the US were given the first opportunity to purchase a limited number of
the new S/S15 runway nail colours in-tweet, as soon as they appeared
on the runway.

Runway Made to Order on Burberry.com: Outerwear and bags from
the collection are now available to purchase and personalise exclusively
on Burberry.com until Monday 29 September. Pieces from the runway
will be made to order for delivery within nine weeks, allowing customers
to be the first to own pieces from the collection, months before it arrives
in store.
PARTNERING WITH YOUTUBE TO GO BACKSTAGE & BEYOND
In another digital collaboration Burberry has partnered with YouTube
to massively extend the access audiences have to different elements of
the S/S15 show and its content. Using new beta YouTube functionality,
viewers are able to watch highlights from the show within which they can
seamlessly move from one dimension of the experience to the next
through layers of content.
The film reveals stories behind the season's inspiration, the show’s
soundtrack, the latest make-up look and reactions from the guests as
they took their seats.