THE SIXTH EDITION OF BMW INDIA BRIDAL FASHION WEEK

A peek into Shekhawati, Rajasthan by Suneet Varma and presented by BMW

The sixth edition of BMW India Bridal Fashion Week 2014  in association with AZVA at DLF Emporio, New Delhi on day 3 saw a captivating collection by the enigmatic designer Suneet Verma and presented by BMW.

Shekhawati, one of the oldest and most beautiful hand painted living cities in the world with a rich history of over 350 years of architecture, decoration and sheer magnificence was the inspiration behind the collection. The collection was traditional Indian with a modern twist. The designs had a lot of reds and fuschia pinks that lie at the very heart of Rajasthan. Mirrorwork embellishment with large borders in thread embroidery, stark white and ivory with color on color aari embroidery and dark navy and cobalt blue with antique and burnt golds and copper thread embellishments. The collection also had hand made accessories in beaten metallic golds in exaggerated earrings and hair pins.

The gorgeous Kangana Ranaut looked exquisite walking down the ramp in an exemplary ensemble by the designer.

On their association with Suneet Varma, Mr Frank Schloeder, Director Marketing BMW Group India, said “BMW Design is the beginning of an emotional experience. Over many decades, a variety of design elements have formed the unique DNA of BMW as defined by its distinctive proportions, surfaces and details. Bridal fashion is all about aesthetics, perfection, precision and craftsmanship, which is what BMW embodies. BMW has enjoyed a number of successful collaborations with artists and designers over the years, but this is our first partnership with the Bridal Fashion Week, arguably one of India’s most significant bridal fashion shows. We wish Suneet Varma the very best for this season’s bridal collection.”

With top Indian designers showcasing their collections at the BMW India Bridal Fashion Week 2014, the event and the fabulous setting of DLF Emporio – India’s first and finest luxury destination – makes it one of the greatest shows in the country. The name BMW has always spelt aesthetics, design and quality of a very high standard, which will perfectly synchronize with the joy, beauty and grandeur of Indian weddings and bridal wear. Indian bridal fashion is haute couture of the ultimate kind that reveals precision and perfect craftsmanship, which resonates perfectly with the BMW brand values.

The luxurious DLF Emporio as the venue of the BMW India Bridal Fashion Week 2014 is a destination for top end designers. Over 65 international brands and 129 Indian designers display their stunning collections that cater to the sophisticated and discerning requirements of the wealthy buyers. DLF Emporio has created a high end benchmark with strict quality standards in India.

India’s top super models, ace choreographers, glamorous makeup artists and hair stylists, will create the mood for the shows, presented against a backdrop of ultra-modern sets and innovative lighting.

Future plans for the BMW India Bridal Fashion Week are to stage this magnificent property all over India, to enable the fashion elite to experience the beauty and grandeur of BMW as well as the high fashion creations of India’s top designers. The BMW India Bridal Fashion Week 2014 promises to give Delhi an unforgettable experience of couture, craft and culture combined into one super-sensational bonanza at DLF Emporio, India’s first and finest luxury destination.

Announcing the association with BMW India, Mr. Vijay Singh, Founder & MD, Fashion One International said, "It gives me immense pleasure to announce the 6^th edition of BMW India Bridal Fashion Week 2014 in association with AZVA in the fashion capital of India. BMW IBFW is synonymous with luxury and for presenting the latest trends & designs in bridal couture by the most acclaimed designers of the country. We are proud to associate with BMW and World Gold Council as Title & Associate Sponsors to the event.

Speaking on the occasion, Frank Schloeder, Director Marketing BMW Group India, said “BMW, “At the heart of BMW is not only brilliant motoring but also the desire to spread joy. Weddings are one of the most joyous times for an Indian family and are celebrated luxuriously with designer attire, customized jewelry and stylish ensembles. BMW has enjoyed a number of successful collaborations with artists and designers over the years, but this is our first partnership with Bridal Fashion Week, arguably one of India’s most significant bridal fashion shows. BMW India Bridal Fashion week is all about aesthetics, perfection, precision and craftsmanship, key values cherished by our esteemed clientele.”

Commenting on Azva’s association with India Bridal Fashion Week 2014, Mr. Vipin Sharma, Director, Jewellery, World Gold Council said, “We are very excited to partner with India Bridal Fashion Week once again to showcase latest trends in bridal gold jewellery and create unique looks for the modern Indian bride. Azva bridal jewellery is inspired by seven vows, an integral ritual in Indian weddings. This year we plan to unveil our latest designs in gold jewellery in an uber glamorous fashion during our show. We hope that our presentation will inspire Indian brides to style their 22kt gold jewellery in a contemporary manner to add that special touch of panache to their wedding day.”