PANTALOONS:
THE EXCLUSIVE FASHION PARTNER OF BOLLYWOOD's HOTTEST FILM OF THE YEAR
'BANG BANG!' STARRING HRITHIK ROSHAN AND KATRINA KAIF
Pantaloons, India's leading fashion and lifestyle retail format, the
exclusive fashion partner of Bang Bang movie that releases on October 2,
launched their latest limited edition collection inspired by the highly
anticipated Bollywood movie.
The
Bang-Bang line, filled with dynamism and energy, translates the style
statement of the characters played by the iconic pair in the movie. The
men’s line inspired by Bang Bang has sleeveless t-shirts, burn outs and
Aztec prints dominating the collection, camo denims are the shining
stars of the denim range. This limited edition range will be available
in over 60 variants in menswear.
The
woman’s Bang Bang collection is a mix of party and bling with palazzos
and dresses being the highlights. The collection features a lot of lace
and embellishments. The women's range is available across 30 options and
25 unique designs and styles.
Commenting on the occasion, Mr. Shital Mehta, CEO, Pantaloons Fashion & Retail Ltd. said, “Pantaloons
has stayed true to its mantra - In Love with Life, In Love with
Fashion. Bollywood being the single largest inspiration when it comes
to the fashion-aspirations, our association with Bang-Bang as a fashion
partner reinforces our commitment to provide our customers with the
latest fashion-trends and styles. The Bang- Bang inspired line is a
limited edition collection available across Pantaloons stores. This
exclusive range features newly introduced brands such as Candies and SF
Jeans. Candies from New York, is for young ladies who like to flaunt
their style whereas SF Jeans (San Frisco Jeans Co.) offers the latest edgy attitude in jeans wear for young men and women.”
According to Shikha Kapur, Fox Star Studios, "Style
and fashion is an inherent part of Bang Bang. The look is of urban
sophistication and class, and the lead characters exude a sense of style
that is both fashion-forward and aspirational. We are delighted that
Pantaloons, as the exclusive fashion partner of the film, has managed to
translate the same energy and style in their Bang Bang collection, and
created a line which is trendy and dynamic. We hope that through this
collection, we take fans a step closer to their favourite stars and
reach out to them in ways that extend beyond just the film."
The Limited Edition Bang-Bang inspired collection starts from Rs. 699/- available in SF Jeans, RIG and Ajile and Candies.
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